Partnerships

Co-Branded
RTD Development

The Offering

Your best-selling drink. Ready to serve.

VI SIX works with hospitality groups, venues, beverage companies, and licensed commercial partners to turn proven drink concepts into co-branded ready-to-drink products.

We begin with what already works. That may be a frequently ordered mixed drink, a recognizable house serve, or a new concept developed for a specific venue or event. VI SIX then develops a production-ready RTD using a VI SIX spirit as its foundation.

The result is a consistent drink that can be served quickly, reduces preparation behind the bar, and gives guests a branded product they can carry throughout the venue.

Minimum production quantities apply. Formulation, format, branding, production requirements, and delivery are established with each partner.

Every RTD developed through this partnership model keeps the VI SIX connection visible through co-branding and attribution such as “Developed with VI SIX” or “Made using VI SIX Inverse Barreling.”

How It Works

From the till to the can.

01

Start with what sells

Review high-volume drinks, order patterns, and service bottlenecks to identify the strongest RTD opportunity.

02

Develop the RTD

Adapt the selected drink into a consistent, scalable canned format using a VI SIX spirit as its foundation.

03

Build the partnership

Establish the formulation, co-branding, production requirements, minimum quantity, timing, and delivery plan.

04

Put it into service

Give the venue a faster, more consistent serve and a branded product that remains visible in the guest's hand.

Tell us what your guests order, where service slows down,and what you want your name on.

Discuss a Co-Branded RTD